I completely forgot about this place... and I would love to do this. They just opened a brand new location (their second one) right next to my apartment in midtown.
It is the epitome of a mom and pop store as well. It is a family-owned business since 1951, and it sells everything. Toys, prank gifts, greeting cards, kitchenware, books, carpets... everything. I love this store and it is definitely in need of a rebranding.
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